Short Course
Principles of Marketing (Online)
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Principles of Marketing (Online)
Course Summary
Master the essentials of digital marketing. From building a strong brand strategy and creating engaging content to understanding SEO and paid advertising, this course provides the tools to succeed online. Dive into market research, email marketing, social media tactics, and analytics to craft campaigns that drive results.
The final part of the course includes a multiple-choice quiz.
Upon successful completion, you will receive a digital certificate supporting 7 hours of CPD.
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Course Overview
What modules are included?
Introduction to marketing
Brand identity and strategy
Content marketing
Customer and market research
Email marketing
Market analytics
Paid advertising
Product marketing
Search engine optimisation
Social media marketing
Website marketing